About Us

Fablas Impex Pvt. Ltd. is one of India’s largest & most prominent FMCG companies, with a rich history of expertise in manufacturing of household cleaning products and personal care products. With a legacy of more than over four decades of providing winning solutions in the industry to Traditional as well as Modern Trade & General Trade Markets. We have been the supplier of choice for HORECA, B2B, B2C & Organised retail sectors for Bulk & Raw material supplies with 3rdparty label arrangements.

Fablas started its journey as S.S. Industries, before successfully transforming itself from a family run company to an industry leading corporate stimulated with the vision of one-man Mr. Seraj Akhtar Siddiqui. The company prides itself on the knowledge, experience & expertise brought by an able team, led by a veteran set of directors.

A decade back SPONTEX S.A.S., France associated with us with the purpose to be a leader of their high-end semi-finished products for the players of the category, customized materials to the different verticals and for the distribution of their brands SPONTEX & CALYPSO, in India, that caters to a top-of-the-line and vast array of clients.

SPONTEX, is the First and largest producer of cellulose in the world. It is Europe’s No.1 Cleaning Tools Brand with 100%Natural, hygienic, bio-degradable & differentiated advance technology products.
CALYPSO, a personal care brand with high quality 100% natural & bio-degradable cellulose-based product that are Hypoallergenic & Dermatologically tested.

The company has been at the forefront of industry defining innovations in several categories, including Stainless Steel Scrubbers, Cellulose Sponge Wipes, Kitchen Draining Mats, Cellulose Sponges, Non-Woven face tissues, Non-Woven Kitchen Rolls, Microfibre Cloth, Melamine Sponge, Smart Storage, Gloves, Wipers, Mops, Brooms among others.

Our Values

We believe that comitment to ours values will enable the company to grow and provide superior return to our employes and business partners

Customer Centric

Technology & Inovation


Social Welfare

Seraj Akhtar Siddiqui Founder & CEO



A family run business started with door to door selling of cleaning products



Establishment as Private Limited company with the vision to expand business professionaly, stimulated with the vision, experience and expertise of one-man Mr. Seraj Akhtar Siddiqui



Associated with an internationally reputed cleaning & hygine brands Spontex S.A.S., France and Calypso, as an exclusive distributor, convetor and packer for India & Southeast Asia



Started our ecomerce portal to sell our products directly to consumers and on other market places


Our team

Seraj Akhtar Siddiqui

Founder & CEO

Zafar Uddin

Finance Head

Amit Kumar Sinha

Chief Operating Officer (COO)

Zakia Seraj

Digital Head

Vijayamma Mohan

Account Head

Sangeeta Mittal

Sales Head

Deepti Bhadoria

Sales Head